Ghosting on Broadway

erica bryan, beaverdamusa.com, behind the micPromotion can come in many forms. I’m not really sure how I thought of this form, but I decided that the best way to promote my music video was to dress up as a ghost and run around downtown Nashville. So, I recruited my friends and had my boyfriend film everyone’s reactions. We did get a little nervous leading up to it and thought about all the things that could go wrong. But, what kept us going, was thinking about all the things that could go right.

So here we are, making  our very expensive costumes: white sheets!

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Walmart only had 2 white twin sheets…so one of us had to be a cream colored ghost!

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We did get some mixed reactions. One of us got “hit on,” although no one could see our faces. I didn’t know standards could be set so low! Children were scared of us–but then they were fighting over the free download cards we gave them, so I guess they got over their fright quickly! Some people would “boo” us and try to scare us. And some people just asked what we were doing- which was the perfect time to hand them a download card and segue into telling them about my music video! We filmed the footage and put together a promo video to announce my music video release. Here it is:

And because I love my blog readers so much- I even made a special blooper reel, just for you! Here it is:

If you haven’t gathered the point of these shenanigans yet, it is this: to tell you that my music video will debut on 8.13.14 at CMChatlive.com. I’m thrilled to be able to share it with you next week! Stay tuned, because I will have a behind the scenes post about the music video. And, if you read my blog post Turn Up the Radio, you can stream my interview with East Nashville Radio THIS FRIDAY at eastnashvilleradio.com 8am, 12pm, 3pm, 6pm and 9pm CDT. 

About Erica Bryan

Erica’s passion for performing started when her mom brought her to her first theatre audition in Pennsylvania when she was eight years old. She didn’t make the cut. But the next year, she went back to the same audition and got the part. From an early age, Erica learned that with hard work and persistence, anything can happen. After her first show, there was no question that performing is what she would do for a living.
When she was twelve years old, her family moved to Roswell, GA, where she heard Country music for the first time. After listening to Reba and singing lots of Shania Twain karaoke, Erica decided she wanted to be a Country singer. Some years went by and, although Country music was always in the back of her mind, she started focusing more on her theatre opportunities, which led to her decision to study Musical Theatre in college.
While still in college, Erica performed professionally with Opera Birmingham, and spent her summers performing at theme parks and theatres. After graduation, she moved to New York City to continue her professional theatre career. While in New York, Erica got to train with Broadway’s finest actors and was cast in leading roles in Regional Theatres around the country. During one of her shows, Erica had the opportunity to perform with a Country band on the side. Call it coincidence or fate, but Erica was back singing Country music in the middle of a theatre contract, and she fell in love all over again.
After another year in theatre, it became clear to Erica that it was time to move to Nashville, TN and pursue her original childhood dream of being a Country artist. Shortly after arriving to Nashville, she landed a day job working for country hero, Reba McEntire, at Starstruck Entertainment. By night, she began crafting her own songs and writing skills. Within a couple months of songwriting, Erica’s songs started receiving the highest honors from the Nashville Songwriters Association. She recently released her debut single “This House Is Haunted,” and is receiving radio play in multiple countries. For the Country Record describes Erica as, “one of those rare multi-talented people who most only dream about becoming.” Erica is currently touring with her original music and plays keys, ukulele, and guitar to anyone who will listen.

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