Spotify Works, Even if it it’s not for Taylor Swift Anymore

erica bryan,, behind the micEverybody’s talking about Taylor Swift taking her music off of the music streaming service, Spotify. Some people are angry they can’t listen to it on their paid service, and some people applaud her efforts for standing up for the value of music. When it comes to music business strategies, I trust Taylor Swift and her team’s decisions wholeheartedly. Every move she makes seems to be well thought-out and basically brilliant. While I think her decision to leave Spotify in the dust was a good one for her, I don’t think it would necessarily work for the “up-and-coming” artist, such as myself.
The popularity of Spotify, and other streaming services, has made it easier than ever for musicians to get their music out into the world without a record label. However, it still pains me to look at my Spotify royalties. When I see that I’m making $0.0008 per song play, my heart dies a little.
But, I knew going in to this whole shebang that I would not make money initially. I knew that I would have to spend a whole lot of money in the beginning to give people a product for free. As an artist, you have to think to yourself, “How will I gain new listeners if I make people buy something that they’re not sure they even like yet?” Even young Taylor Swift thought this way, whether she knew it or not. She began getting a large fan base off of the social media platform, Myspace. There, her music was available for free, and because it was free, people would discover her and find that they enjoyed and related to her music. Without Myspace, her music would not have reached as many people in the early stages of her career, which became a crucial springboard for her future. So, I view Spotify like I view Myspace– an avenue to reach a new audience, and hopefully captivate them and invite them into your music journey.

That’s how I discovered new Country artist, Sam Hunt. When I heard murmurings around Nashville that he had been signed to Universal Music Group, long before his recent CD release, I immediately went to Spotify to listen to his music. He had an early EP ready to go and I started becoming acquainted with his music and style. Now that he just released his full album, here I am, already a fan, because of his Spotify presence!I’m thankful to have services like Spotify that help me get my music out into the world, and also allow me to discover new artists. I know like all things, Spotify is probably a trend, but, I will also be thankful for the proverbial day when I can take my music off of Spotify. I know that I’ll have laid the groundwork for a great family of people that value my music like Taylor Swift has. With that being said, thank you to those of you that have already bought my music. I really appreciate that you took the time to purchase it and add it to your collection. I value you and will keep trying to make the best possible music I can for you.

About Erica Bryan

Erica’s passion for performing started when her mom brought her to her first theatre audition in Pennsylvania when she was eight years old. She didn’t make the cut. But the next year, she went back to the same audition and got the part. From an early age, Erica learned that with hard work and persistence, anything can happen. After her first show, there was no question that performing is what she would do for a living.
When she was twelve years old, her family moved to Roswell, GA, where she heard Country music for the first time. After listening to Reba and singing lots of Shania Twain karaoke, Erica decided she wanted to be a Country singer. Some years went by and, although Country music was always in the back of her mind, she started focusing more on her theatre opportunities, which led to her decision to study Musical Theatre in college.
While still in college, Erica performed professionally with Opera Birmingham, and spent her summers performing at theme parks and theatres. After graduation, she moved to New York City to continue her professional theatre career. While in New York, Erica got to train with Broadway’s finest actors and was cast in leading roles in Regional Theatres around the country. During one of her shows, Erica had the opportunity to perform with a Country band on the side. Call it coincidence or fate, but Erica was back singing Country music in the middle of a theatre contract, and she fell in love all over again.
After another year in theatre, it became clear to Erica that it was time to move to Nashville, TN and pursue her original childhood dream of being a Country artist. Shortly after arriving to Nashville, she landed a day job working for country hero, Reba McEntire, at Starstruck Entertainment. By night, she began crafting her own songs and writing skills. Within a couple months of songwriting, Erica’s songs started receiving the highest honors from the Nashville Songwriters Association. She recently released her debut single “This House Is Haunted,” and is receiving radio play in multiple countries. For the Country Record describes Erica as, “one of those rare multi-talented people who most only dream about becoming.” Erica is currently touring with her original music and plays keys, ukulele, and guitar to anyone who will listen.

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